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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar. Educating prospective customers.

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida. Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences.

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

PR Newswire and Bulletin Intelligence were brands with their own communications and awareness with certain audiences that we had to work to align with Cision and bring those audiences together and communicate the value of those brands together. The post A Marketing Approach to Prove PR Value; Off Script No.

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2016 – A Year in Traditional Media

Shift Communications

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. After an aggressive media relations push, we began to pick up traction in the local market.

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My Business Is 20 Years Old! 20 Lessons for Longevity

Solo PR Pro

In 1995, the first entirely computer-animated film, Toy Story , made a splash; OJ Simpson was on trial for murder; Jagged Little Pill by Alanis Morissette won Album of the Year at the Grammys; and Crane Communications was born. And don’t forget that online communities are often the best support you can find. All the time.

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing , one of the nation’s largest providers of promotional products for businesses large and small. Christopher regularly contributes to the Promo & Marketing Wall blog. Show your face in the video. Dress nicely and smile.

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Five Productivity Tools for PR Pros

Waxing UnLyrical

It allows wireless syncing of a variety of calendars so I can organize client and personal calendars all in one, or separately. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Mark as read Approve comment Good productivity tools Shonali. Wanna Subscribe? Shall We Tweet?

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