Remove Community Remove Interviews Remove Real Estate Remove Resources
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How to Create Great Content – FAST

PR for Anyone

Look at holidays and what you can relate your real estate business to and then post things about that. Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? Team up with your accountant and interview them about these topics and then share the videos throughout the month.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168
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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ.

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What Goes in a Great Media Kit

ReimaginePR

Interviews – Q & A on video. This is the least important of your video but still useful if you have time and resource, it can still be useful. love to see what real people have created. Also, you have such a short moment to grab their interest, that top real estate is best used by some compelling copy.

Media 120
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PRoust Questionnaire: Helen Slater

PR Conversations

It is a long-running and successful campaign that still resonates in our New Zealand community. Because it’s the biggest one in NZ, and while there’s stuff that could be better, overall it does things pretty well given its available resources. It is fronted by former All Black (rugby) player Sir John Kirwan , who has depression.

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Public Relations Strategy to Pitch the Media Today

PR for Anyone

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? A simple google search of “new laws in [state] 2022” gives you quite a few resources. It’s always going to happen so you can prepare well in advance.

Pitching 130
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How Can Old School Strategies Counter Disinformation? – Ellen Crane

Ethical Voices

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. I worked for American Airlines, for Hill and Knowlton, a real estate developer, law firm, national restaurant chain, and then I started my own firm. How can old school strategies counter disinformation.

Ethics 52