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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

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Reputation on social media – Comms must own it or lose it

NewsWhip

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit.

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What is Predictive Media Intelligence?

NewsWhip

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88
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The Importance of Monitoring Your Brand

Prohibition

46% of consumers state that for them, a brand that engages its customers through social media is the best. Numerous multinational corporations use it due to its high effectiveness and systematic order. Whether your brand serves a specific community or an entire nation, the above measure works perfectly for monitoring your brand.

Brand 62
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

The company also says it has doubled “the amount of content from Reddit” for media monitoring. As president, she’ll lead the company’s operations and corporate strategy. In addition, it made several improvements to simplify the user interface including “labels,” “quick find” and “combined searches.” in 2019, reaching a record $4.5

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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. For me personally, this has been a topic of consuming interest. There are many reasons why I think public relations practitioners will only be as good at online community engagement as they are in participating in Wikipedia.

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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

PepsiCo’s nine human drivers for consumers | 5:28-7:33. Monitoring for corporate social responsibility | 13:13-14:58. Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. We try to be very consumer-centric. We have a consumer centricity team. And one of the sub-trends is online communities.

Trends 78