Ishmael's Corner

NOVEMBER 30, 2014

Still, I’ve strived to apply the same counsel we share with clients: Offer fresh takes that help those in communications. By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? Here goes —.

Storytelling 157

Storytelling Journalism Media Training Video 157

PRSay

FEBRUARY 21, 2023

After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills. He later realized that he preferred public relations to journalism. Melton is now communications strategist for the Johns Hopkins University Applied Physics Laboratory in Laurel, Md.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Ishmael's Corner

JANUARY 8, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more.

Storytelling 78

Storytelling Leadership Reputation Communications 78

Ishmael's Corner

NOVEMBER 4, 2014

Every PR agency and internal PR function strives to communicate positive stories about the organizations it supports. When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. The ramifications for PR are counter-intuitive.

Storytelling 157

Storytelling Journalism Training Resources 157

ImPRessions - Crenshaw Communications

MAY 4, 2015

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help.

Storytelling 120

Storytelling Insurance Insurance Film 120

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What would you drop and why?

Communications 208

Communications Analytics Social Media Media Training 208

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

JULY 28, 2023

There is a Search Engine Journal but no Sales Tech Journal. This is what we do at Crenshaw Communications. The key lies in strategic storytelling that extends beyond the conventional sales narrative, reaching for broader, more engaging themes that resonate with a diverse audience. However, these barriers are surmountable.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Ishmael's Corner

AUGUST 2, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.”

Storytelling 60

Storytelling Study Journalism Communications 60

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post How Does a B2B Customer Story Crack The Wall Street Journal? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Often,more.

B2B 70

B2B Journalism Storytelling Communications 70

Ishmael's Corner

SEPTEMBER 9, 2014

One of the best parts of my job involves conducting storytelling workshops. I’m constantly refining the package shared with participants in our workshops for business storytelling. Enter storytelling stage left. I think he’s getting the hang of this storytelling stuff. for the PDF reprint. In a hammock.

Storytelling 128

Storytelling Journalism Corporate Agency 128

Ishmael's Corner

FEBRUARY 14, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Others communicate with the finesse of a carnival barker. The Bureau of Labor Statistics puts the number of people working in PR at 218,910 (as of May 2015). Some of these folks are extraordinary.

Journalism 63

Journalism Storytelling Communications Publicity 63

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context.

Interviews 296

Interviews How To Reddit Journalism 296

Ishmael's Corner

FEBRUARY 10, 2015

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. On the visual storytelling side, the classic contrast immediately comes through: One of our clients, Alcatel-Lucent, put contrast to good use in communicating its vision as it embarked on a turnaround plan.

Storytelling 60

Storytelling Comparison Communications Journalism 60

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. The truth is PR and communications professionals are more tech-savvy than ever.

Storytelling 73

Storytelling Data Communications Technology 73

Communications Conversations

SEPTEMBER 26, 2014

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Hmm…strange for a corporate storytelling site, don’t you think? I see illustrations. And also: Comments.

Storytelling 165

Storytelling Web Case Study Brand 165

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Crises communications – it’s not a ?

Storytelling 120

Storytelling Case Study Crisis Viral 120

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications. . Trade allow more in-depth storytelling.

B2B 319

B2B Company SMB Automotive 319

Ishmael's Corner

JULY 6, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Earlier this month the Federal Trade Commission (FTC) again reminded publishers that dressing up ads as journalism calls for clear labeling on the product. The debate on native advertising rages on.

Journalism 60

Journalism Advertising Advertising Storytelling 60

Ishmael's Corner

AUGUST 11, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A “turn-the-crank” mentality to generate a relentless stream of articles shapes journalism at many media properties. Of course quality suffers. Check out “How Chick-fil-A’s Restaurants […].

Journalism 60

Journalism Storytelling Course Examples 60

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

Ishmael's Corner

OCTOBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise.

Storytelling 71

Storytelling Interviews Writing Communications 71

Buchanan PR

JUNE 16, 2022

Rather, I am advocating for communications professionals to watch them for two critical reasons that are professional in nature. What the committee is trying to communicate is a complex story with hundreds of characters, multiple plot lines, and numerous twists along the way. This is multi-media storytelling on national display.

Communications 52

Communications Storytelling Journalism Video 52

Ishmael's Corner

NOVEMBER 16, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. TechCrunch is the latest publication to play the tired narrative that the public relations industry is behind the woes of modern day journalism, GMOs and global warming. The post Here We Go Again.

Journalism 60

Journalism Storytelling Industry Publicity 60

wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Does managing social media sometimes feel like running a marathon?

Social Media 52

Social Media Corporate Communications Media 52

ImPRessions - Crenshaw Communications

JUNE 28, 2023

These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. These audiences demand a higher degree of understanding and sophistication in communications.

Technology 170

Technology Strategy Privacy Healthcare 170

5W PR

OCTOBER 31, 2023

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? P.S.- Are you following the Crenshaw Communications Instagram account? Brag about that media coverage. This is a no-brainer.

Instagram 333

Instagram B2B B2C Case Study 333

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. .

Healthcare 98

Healthcare Communications Measurement Resources 98

Ishmael's Corner

MAY 7, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Absolutely.

Storytelling 60

Storytelling Communications Customer Service Publicity 60

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. You know, we have other interests.

How To 195

How To Storytelling Communications Publicity 195

Ishmael's Corner

JANUARY 26, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I enjoy studying communications of all types. I enjoy studying communications of all types. The Grab Bag makes its 2016 debut. That’s what led to me to a.more.

Journalism 60

Journalism Storytelling Marketing Study 60

Ishmael's Corner

AUGUST 12, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Playing the Scarcity Card in Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Media Relations 187

Media Relations Media Storytelling Communications 187

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Perfect the Art of Storytelling. SCHEDULE A DEMO. Senior Marketing Manager, Critical Mention.

Brand 126

Brand Branding Storytelling Analytics 126