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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 202
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Latin American PR Leaders on New Communication Essentials

PRSay

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. A brand’s communications should remain “simple, short and concrete,” he said.

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Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

I think I could make a case arguing the ethics either way. Professional communicators that have worked on similar messages know these things go through all sorts of review. Often the final result reflects an executive preference, but the communicator becomes the conduit. Give our services a try. for this question.

Ethics 99
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An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. I had been enjoying my time as a public affairs officer at the Phoenix Veterans Affairs Health Care System (PVAHCS). We can win the hearts and minds people through communications. We were a top-performing hospital.

Ethics 150
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins.

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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? What is the most difficult ethical challenge you ever confronted?

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6 Accredited PR Pros on Why They Pursued Their APR

PRSay

Chief Marketing Officer and VP, Marketing and Communications, Renown Health. As an independent communications and PR consultant, I felt that pursuing my Accreditation in Public Relations was vital for the integrity of my practice and for demonstrating to clients that I can deliver faithfully on the services I offer.”.