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Why a business case may be the missing key to securing your PR budget

Onclusive

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand.

Resources 195
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5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. Be sure to document everything.

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What Does PR Stand For?

PR Fuel

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You earn it with your company’s activities, product launches, events, and updates. This is a one-or-two page document that highlights something new or different your company is doing. Crisis Communications. Earned Media.

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Defining Your PR Goals for your Brand Campaign

Mora Communications

Before launching a new PR campaign, make a list of your business goals and main media objectives. Write your targets, goals and intents. Establishing a new business or product launch. Make it a living, breathing document. . Brand Campaign Tips | Copyright © Mora Communications Inc. Increasing sales.

Brand 66
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What Are the Essential Elements of a Press Release?

PR Fuel

If you want to set your business up for success, you need to learn how to write a press release. Not sure how to write a release? With these tips, you can learn how to write an online press release journalists will want to publish. New product launches. Updating an old product. The Underlying Purpose.

Writing 52
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Press Release Example: What to Include in Your Next Press Release

PR Fuel

It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them. It’s a powerful form of communication used by businesses to reach their audience.

Examples 104
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Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

We’ve covered various aspects of pharmaceutical communications online a few times…. The ones that make you cringe just to think about and have to re-write a few times to take off the nasty edge. Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover.

Twitter 70