Waxing UnLyrical

MARCH 13, 2012

He has not asked me to write this, and has not approached me to say nice things about him. I was not pleased about this, but you know. I was not pleased about this, but you know. Social Media ROI is something I struggle with. I’m committing today to becoming a professional in the area of ROI.

Social Media 66

Social Media Media Measurement Groups 66

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

And with good reason – generative AI has become a staple in PR, offering a new level of ideas to content creation, brainstorming, and even strategy development. Our CEO, Dorothy, has written about the need for PR to embrace ChatGPT. It’s not a fling, but a long-term commitment to staying ahead in the PR game.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. But recent experience working in a specific industry and knowledge of the media, analysts and competitors in the area is only part of the equation. What to look for in the ideal PR team.

Agency 224

Agency Creativity Resources Measurement 224

Cision

JULY 18, 2016

Even the hippest, most forward-looking companies face the specter of brand obsolescence eventually: generational attitudes evolve, social conventions change and new technology arrives to make everything seem instantly outdated. Ideally, this will be before this gap has a tangible impact on ROI.

Brand 120

Brand Branding Technology Strategy 120

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. One of them was me, Zude PR. Spot on, Wikipedia.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

PR Conversations

MAY 9, 2017

When I worked in media relations, it was all I wanted to do. That’s the great thing about PR: No two projects or roles are the same, so you are always learning something new. That’s the great thing about PR: No two projects or roles are the same, so you are always learning something new. Can I have two? Can I have two?

Energy 53

Energy Measurement Internal International 53