Remove Branding Remove Media Training Remove Small Business Remove Social Media
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How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand. I reflect that in my brand.

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Influencers

PR for Anyone

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Whose audience will engage and be interested and click through to learn about your product, service or brand? It is a business and some people want the quick route and they want to do that. PR FOR ANYONE.

How To 234
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Journalists

PR for Anyone

I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media. Start on social media and be “social.” See what kinds of things they’re posting on social media.

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Position Yourself as an Expert in Your Industry

PR for Anyone

It’s important to put out regular content, to be featured in the media. Social Media and Influence. Does your social media reflect who you are and what you do? This goes for the media but also your potential clients and customers. Is the branding consistent? Is the messaging consistent?

Industry 130
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Pitch Around Elon Musk and Twitter

PR for Anyone

Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. First and foremost, if you are a marketing or social media person, what does that mean? Having you pitch the media. There are so many story angles around this topic. Financial Stories.

Twitter 130
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Virtual Background

PR for Anyone

Also consider your brand. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel. You are being exposed to almost 10 million people. That was one of the biggest wows I’ve seen for virtual backgrounds. What do you represent? PR FOR ANYONE.

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Pitching News Today

PR for Anyone

The majority of my clients are established in their business. They’ve built a product, service or brand and now they are ready to be known. Check out social media and what people are talking about. Watch this week’s PR Tip here. I talk about it all the time but mastering newsjacking is the easiest thing you can do.

Pitching 130