Deirdre Breakenridge

FEBRUARY 25, 2016

Brands are shifting focus to “Association” rather than “Advertising”. If you can’t get them organically, brands will have to pay for them. Virtual Reality heats up and meets the desire for data as well as brand experiences. Just ask Qualcomm Wireless Reach. I know, being deep rules. Being superficial doesn’t.

Wireless 150

Wireless Analytics Data Trends 150

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. On Facebook, the likelihood of a brand post reaching an intended audience is low. Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Communications Conversations

DECEMBER 16, 2014

How did you measure success for an event like this? You are correct – we have worked for years with tech bloggers but we also work with various lifestyle bloggers because wireless devices are now used in facets of everyone’s life (or could be!). But, that’s really nit-picking. And, it was fun! Everyone had a great time. .”

Case Study 131

Case Study Wireless Company Local 131

Sword and the Script

JANUARY 14, 2020

I welcomed that challenge as an opportunity to implement a stack of technology that enabled us to determine what our current audience and awareness really is, and measure that over time to show the effectiveness of our communications. I wanted to tackle the challenge of making our brand more prominent in mainstream media.

Marketing 79

Marketing Data Wireless Industry 79

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Not long to go now boys…For those of you taking an electronic device eg ipad, ipod touch or android don’t forget to download the free Virgin Entertainment app so that you can access the wireless in-flight entertainment. In-Flight Entertainment (IFE).

Travel 120

Travel Technology Airlines Wireless 120

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. This is data from We Are Social’s Digital 2019 Global Digital report.

Publicity 79

Publicity Community Pinterest Reputation 79

Masters in Communications

FEBRUARY 12, 2022

That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16). For example, it also forms the basis of Bluetooth and Wi-Fi (wireless fidelity) which both transmit data wirelessly. She subsequently developed her own fashion brand and became a successful businesswoman.

Ethics 52

Ethics Communications Print Television 52