Brand Local Nonprofit Radio 
Burrelles Fresh Ideas
AUGUST 2, 2023
In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!
Burrelles Fresh Ideas
MARCH 5, 2024
And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.
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Waxing UnLyrical
JULY 18, 2019
In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.
5W PR
APRIL 9, 2019
It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. A business that gets involved in its local community achieves multiple objectives. Done correctly, this connection can lead to better brand awareness and consumer loyalty.
Waxing UnLyrical
JULY 2, 2018
A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. My degree is in mass comm and I went to school for a career in radio. measurePR #PRStudChat #measurepr.
Sword and the Script
JUNE 18, 2019
11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 30) “Marketing and branding strategy.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 8) “Consult, coach, teach.”.
Cision
JUNE 22, 2017
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.
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