Cision

NOVEMBER 3, 2016

Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

PR 20/20

JUNE 22, 2022

Larger organizations, and brands that manage channel sales teams, may want to organize sales efforts by geographic territories. HubSpot offers a slew of free certification courses and also provides users with a knowledge base of helpful articles. Define your internal sales processes first, then mold HubSpot to optimize them.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

wiredPRworks

AUGUST 2, 2016

55% Able to preserve brand consistency as marketing goes digital. When it’s so conspicuous for a brand, you begin to see diminishing returns. You have to ask: in terms of appearances – are the influencers beholden to your brand? It should be a real blast for anyone looking to improve their knowledge base.

Leadership 40

Leadership Survey Enterprise Conference 40

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. We would post updates or articles to our internal social network (or wiki) each week, then bring those posts up for discussion during our morning meetings. Monthly training sessions with our HubSpot channel consultant, Evan Dean. Weekly Updates.

Training 72

Training How To Course Software 72

PR 20/20

MARCH 15, 2021

If you have multiple parties in a single portal (think: your marketing agency, website development team, and your own internal users), consider assigning them a team to keep track of who’s who. Then, it’s time to move into some fun stuff—your branding. Here, you’ll add: Your brand logo. Build Out Knowledge Base.

How To 97

How To Knowledge Base Survey Technology 97

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Doing that successfully requires melding together some moving parts. The goals and metrics will follow. I push back.

Strategy 108

Strategy How To Content Marketing Analysis 108