Cision

NOVEMBER 3, 2016

Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

wiredPRworks

AUGUST 2, 2016

55% Able to preserve brand consistency as marketing goes digital. AMA CEO Russ Klein Marketer’s Confidence Interview. Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise.

Leadership 40

Leadership Survey Enterprise Conference 40

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Interview your existing customers to find out more about their demographics, habits, and preferences.

Strategy 112

Strategy How To Content Marketing Analysis 112