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Adding value is the new closing: content marketing strategies to drive sales

Prohibition

Get to know the answers to these questions, and you can adopt your content marketing approach accordingly. It is this recovery phase where digital marketers can currently add the most value through engaging, insightful and informative content marketing. What pressures are they under from their clients?

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

Sure enough, e-book downloads increased and webinar registrations gradually started to jump to 700-800 on average. Not bad for promoting a webinar that covers complex marketing issues. Rethinking your website real estate. However, brands have an opportunity to rethink all the available space on their sites.

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How to Design Call-to-Action Buttons That Power Clicks

Beyond PR

This short, colorful button can be the difference between whether or not your audience engages further with your branded content and marketing landing pages. Don’t waste that real estate by being anything other than abundantly clear about what you want to get out of it. Figure out the end goal.

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How to Spy on Your Competition & Steal Their Secrets

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling.

How To 198
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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling.

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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

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