Shift Communications

AUGUST 28, 2017

We’ve jumped on the bandwagon enough to insert our perspectives, our stories, and our brands into trending news stories. Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless.

Analytics 96

Analytics Software Technology Data 96

Prohibition

AUGUST 4, 2021

It can be challenging for companies to keep up with what customers are saying about them online, but it’s even more challenging when negative sentiment is directed at you or your brand! A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance?

Reputation 62

Reputation Company Engineering Banking 62

Rock the Status Quo

OCTOBER 27, 2015

As a brand, should we respond to ALL complaints, or just certain types? Do we handle unhappy customers differently than other types of complainers? I’m a person, however, and most brands aren’t so successful avoiding troll. Keep feedback constructive. What’s the difference between a troll and a hater?

Social Media 100

Social Media Groups Community Guidelines 100

Sword and the Script

MARCH 3, 2015

McKinsey floats it’s concept in the construct of paradox. This substance, McKinsey says, …is making it possible for marketers to identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value. Simplicity. The leader of the unit reports directly to him.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Barokas

JANUARY 7, 2019

Exchanging ‘resolutions’ for ‘goals’ (not a slew of goals, but one or two meaningful, achievable goals) and ‘wishes’ (which can be a wild idea or something not fully within your control) enables constructive improvement and progress, without demanding extreme change or devaluing past achievements and present efforts.

Case Study 60

Case Study Construction Exercises Media Training 60

Prohibition

JANUARY 17, 2022

Because of their intrinsic accessibility and prominence, social media posts have become the face of an organisation, allowing the public to see how well customer service concerns are handled. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

JANUARY 24, 2022

These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image. Prohibition PR specialises in custom-created, on-site training programmes.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

NOVEMBER 9, 2021

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Facebook 62

Masters in Communications

APRIL 22, 2019

Are you renting heavy machinery to construction companies or industrial firms? Your pitch also serves a secondary purpose, pulling double duty as a means to build your brand into a trustworthy name and convince consumers of other brands to transition to yours. Value in your brand. Value in your product. Knowledge centers.

Communications 40

Communications Marketing Advertising Advertising 40

Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ).

Measurement 40

Measurement How To Analytics Customer Service 40