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How to Conduct Skype and Facebook Live Interviews with the Media

Critical Mention

Influencers who know how to successfully conduct a media on Skype and Facebook Live and other social media outlets are more likely to be asked to appear on camera. So, being a pro at social media interviews can significantly increase your brand mentions. This can make the difference between getting the interview or not.

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The Relationships You Must Commit to for Content Marketing Success

Cision

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

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Which Tools Should You Choose for Podcasting Success?

Cision

With smartphones, particularly the iPhone, it is easy to download and consume episodes, and awareness of the audio content medium has doubled since 2006. Brands should leverage podcasting in their content marketing strategies, especially if they want to engage a loyal audience.

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Master Podcasting Practices: Q&A With Kerry O’Shea Gorgone

Cision

If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. Are there services other than Skype for recording podcasts? Mark Schaefer and Tom Webster connect via Skype to record each episode of The Marketing Companion, and they each use a computer and mic.

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8 Great Linked Tactics for Communicators

PRSay

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

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The PR Pro’s Guide to Podcasting

Cision

Why should your brand consider adding podcasts to your content marketing strategy? Turner said podcasts better enable people to have emotional responses to our content. Call Recorder for Skype or GoToMeeting are good for recording your podcast episodes. Obviously, podcasts are popular, but so are blogs.

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How to film thought leadership when you’re stuck indoors

Prohibition

However in light of the current global situation, broadcasters from the BBC to This Morning are conducting interviews with their guests over video call or pre-recorded Skypes. If you’re looking to film thought leadership content during the lockdown, here’s our top tips to help you make your video look as professional as possible.

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