Shift Communications

OCTOBER 20, 2014

If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? Vice President, Marketing Technology.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Credibility: Why Content Marketing also needs PR .

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Contently - Strategy

JULY 22, 2021

(Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Or a correction be issued if it is in print. Content marketing. Handpicked Related Content. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Content and Inbound Marketing Blogs. The Buffer Guide to Video Metrics ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. For me, it doubles as a break from news and the long format is something I’d liken to the meditative concentration I find from reading a book. Both the economics and stories ought to be of interest enough to marketers. PNR: This Old Marketing. (~60

Radio 60

Radio Content Marketing Marketing Education 60