Books Community Fashion Print 
Cision
MARCH 24, 2017
Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. My favorite book is…. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community.
Sword and the Script
MARCH 1, 2022
I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Notified adds coverage books. click image for higher resolution).
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Masters in Communications
FEBRUARY 12, 2022
Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.
ReimaginePR
MAY 30, 2015
Press kit used to mean kits meant exclusively for print outlets and technically it still does. Headshots of stiff CEO’s are pretty darned old fashioned. Again, the highest resolution and biggest photos you can manage are critical to anything print. Media Kit vs. Press Kit: In this day and age, they mean the same thing.
Sword and the Script
APRIL 24, 2018
When a business thinks about marketing as an investment , it works in a similar fashion, especially for business-to-business (B2B) organizations. In the book Killing Marketing , one of the authors describes three pillars of across a) digital b) print and c) events. 1) You must make deposits before you can withdraw.
Norton's Notes
JUNE 12, 2015
Hanson from Minnesota but this week it is with Crosby Noricks is the founder of PR Couture, co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. As a communicator, I’m not sure what else there is. 13.
Waxing UnLyrical
MAY 9, 2011
A metal blogger with appalling fashion sense and an out-of-control sausage roll fetish. I’ve expressed my sadness about legitimate music-sharing sites being shut down by Google’s pursuit of piracy, and about the Google Books debacle infringing upon the copyright of thousands of authors and photographers. It’s magical.
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