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PR Tips For Taking Advantage Of Breaking News

ImPRessions - Crenshaw Communications

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? Besides, elevating a brand or company’s image by carefully inserting their business or product into the existing conversation is exciting. PR teams must operate in a real-time mindset to do this well in a 24-hour news cycle.

Trends 293
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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. And now onward with this month’s PR tech sum.

Brand 147
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PR Lessons From Twitter

ImPRessions - Crenshaw Communications

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters. Nicole Perlroth makes a good point in a tweet today about her “PR Wasteland” inbox.

Twitter 197
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Legal Tech News: Content Marketing Tips for Bona Fide Success

Sword and the Script

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. And the six tips? The space is also attracting a lot of investment.

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How To Get A Fast Start On Your PR Program

ImPRessions - Crenshaw Communications

For PR agencies, winning new business is an imperative for growth, but it’s o nly half the battle. For those of us who work with entrepreneurial businesses, or really any result-oriented company, the next pressure point is a strong start. Immersion is key to great PR. Get your PR plan together.

How To 136
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Optimizing Broadcast Strategies with Eric Chemi, Bospar

OnePitch

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead.

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Cybersecurity, Human Error and Online Reputation

David PR Group

We know that cyber criminals target organizations with hacking efforts and denial of service attacks, and in some cases companies get infiltrated as the bad guys find ways around firewalls and cyber-defenses. Here are a few tips for good online practices to protect you from cyber crime and keep a stellar online reputation.