ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan, but like many PR agency owners, I disagree on this score. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

OnePitch

MAY 12, 2022

I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead. What’s the secret to a great spokesperson? What’s your best tip for measuring PR for broadcast coverage? Hope is not a good PR strategy.” .

Strategy 52

Strategy Interviews Pitching Energy 52

PR 20/20

SEPTEMBER 17, 2019

Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. IBM’s Think is a great place to get clued into the latest advances in AI, cloud, security and IT infrastructure. Powered by PR 20/20 (that’s us!),

Conference 97

Conference Marketing Case Study Content Marketing 97

Buzzstream

NOVEMBER 7, 2017

When I first started using BuzzStream for Taylor & Hart ’s internal outreach 6 months ago, I was completely unfamiliar with its functionalities and, needless to say, too proud to admit that an online platform could outdo my personal efforts in PR. As seen here, we have selected only 9 people for this outreach piece but we got 100% opens.

Fashion 48

Fashion Pitching Tools Resources 48

ZudePR

JULY 20, 2016

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 189

Marketing Content Marketing Data Social Media 189