blogs 8-tips-for-pitching-b2b-tech-stories 
ImPRessions - Crenshaw Communications
APRIL 23, 2019
In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round. But that’s not how things work— not when there are dozens of notable deals pitched daily.
Sword and the Script
AUGUST 30, 2022
New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script
SEPTEMBER 8, 2020
Blogs, including independent and corporate blogs, can be credible. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3.
OnePitch
NOVEMBER 17, 2022
She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It was both unique and timely, which made it a successful pitch. Thanks for the time!
Sword and the Script
MAY 12, 2020
Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? It’s been an eye-opening experience.
Sword and the Script
OCTOBER 15, 2019
That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ). 1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year.
Sword and the Script
DECEMBER 15, 2020
There is no order of merit to the placement – and you’ll find my own predictions at the very bottom – and a tip for getting invited to this prognostication party next year. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time. My own predictions.
Expert insights. Personalized for you.
149 
Let's personalize your content