ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track.

Crisis 180

Crisis Airlines Brand Branding 180

Sword and the Script

APRIL 6, 2021

At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 That is when one site links to your site – and doesn’t mention your brand by name. million of revenues, improving on 2019’s $10.2

Media 105

Media SEO Analytics Analysis 105

MaccaPR

AUGUST 10, 2020

3M, Thomson Reuters and ADP – and by his video, “7 Ways B2B Marketers Are Responding to the CoronaCrisis” – we poured ourselves a quarantini and grilled Chris on how marketers can survive and even thrive during this pandemic. What can B2B marketers focus upon during this time of crisis? It’s chaos out there. Can you elaborate?

B2B 71

B2B Interviews Crisis Trade Shows 71

PR Fuel

AUGUST 26, 2021

It’s not enough to start blogging, though. In order to boost business growth, you’ll need to generate brand awareness first. You can appear in front of customers, boosting your brand visibility. For example, you can share your press release on: Your company website blog. Print publications and blogs.

Engineering 105

Engineering SEO Consumer Content Marketing 105

MaccaPR

APRIL 28, 2016

Take the risk and be generous – sometimes allies are worth way more than credit anyway. That goes for the waiter, the custodian and the homeless person you pass on the way to a meeting. As a side benefit, it’s a phenomenal way to extend your relationships and network.”. Embrace your brand outside of the workplace.

Tourism 48

Tourism Airlines Writing Meeting 48

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. I would also wager that, like me, he hasn’t always been this way. A new way of working where nice guys/gals win. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Still reading? I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Where the Fishermen Ain't

AUGUST 30, 2016

When Alice, with $15, gives $2 to Bob (with $5), his cash is raised to $7 while Alice’s is lowered to $13. A number of blogs and communities I follow, for example, have proven a bit more informative and reliable than some credentialed outlets, who sometimes appear to use such sites as tipsheets anyway.) Transactions as Narratives.

Storytelling 20

Storytelling Technology Financial Groups 20