blogs 5-ways-pr-beats-paid-advertising 
ImPRessions - Crenshaw Communications
MAY 3, 2018
PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. Especially in the B2B tech sector, PR programs are essential to gaining competitive advantage in a crowded marketplace. PR can shine beat in B2B tech.
Bianchi Biz Blog
SEPTEMBER 7, 2023
With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.
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Sword and the Script
NOVEMBER 7, 2023
Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Onward with this month’s PR Tech Sum. click image for higher resolution) 2.
Cision
DECEMBER 5, 2017
You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Blog Posts. Yes, I’m talking about blogging. You’re doing it. She’s doing it.
Sword and the Script
SEPTEMBER 14, 2019
Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. What can PR do about it? Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. Study the media.
Sword and the Script
DECEMBER 10, 2019
As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. And then knows how to leverage this information to persuade you to purchase or act in a certain way.”
Sword and the Script
MAY 14, 2019
Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.
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