article thumbnail

She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. Xbox’s Barbie-themed console You heard us correctly – Xbox has teamed up with Mattel to launch not only a themed console but a wireless controller and Barbie cars in the Xbox-exclusive Forza Horizon 5 too.

article thumbnail

A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. Verizon has two content creation blogs – for the 15-state Midwest area at vzwmidwestarea.com and nationally on our website at news.verizonwireless.com. Or, maybe you’ve already used it! How did you conduct the outreach?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

2016 – A Year in Traditional Media

Shift Communications

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I The Verge , Thomas Ricker (UVM: 16,157,798): Blink wireless security cameras run for two years on a pair of AA batteries.

Print 60
article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52
article thumbnail

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges. They’re having experiences.

article thumbnail

Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 7) What blogs or publications do you follow regularly? 8) Favorite movie?

article thumbnail

The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing , one of the nation’s largest providers of promotional products for businesses large and small. Christopher regularly contributes to the Promo & Marketing Wall blog. Show your face in the video. Dress nicely and smile.

How To 81