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Setting the right earned media objectives for your brand

Onclusive

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370
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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals. Define your KPIs.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million in print and 3 million online subscribers.

Marketing 108
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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers

Barokas

June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. We were fortunate enough to get a few behind the scene tours as the property came to life to see just how incredible this hotel would be.

Meeting 68
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W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers

Barokas

June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. We were fortunate enough to get a few behind the scene tours as the property came to life to see just how incredible this hotel would be.

Meeting 60
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How to Never Run Out of Great PR Ideas Again

Doctor Spin

After some publicity and targeted lobbying, eggs, ham, and bacon became the quintessential American breakfasts, and hotels worldwide started serving eggs, ham, and bacon for breakfast. Airbnb took on a stupid majority (“you can’t build a successful hotel company without having any hotels”).

How To 52