Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Local economy is not as bad as it may look based on just the indicators.

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370

Brand Branding Media Measurement 370

Barokas

JULY 17, 2017

June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind.

Meeting 68

Meeting Hotels Travel Local 68

Barokas

JULY 17, 2017

June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind.

Meeting 60

Meeting Hotels Travel Local 60

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. In fact, I know one local MSP agency that nurtures a complete “work wherever you need to, but just get your sh*t done” culture.

Corporate 148

Corporate Fashion Agency Travel 148

Contently - Strategy

AUGUST 28, 2019

Not a “let me just check my work email” vacation, or a “finishing a blog post on the plane” vacation, but a real, no contact, no schedule, mimosas at 10 am kind of escape? You want to discover this place like a local would, right? A well-designed piece of branded print media is even more rare.

Travel 108

Travel Content Marketing Examples Airlines 108