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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million in print and 3 million online subscribers.

Marketing 106
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239
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5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. They can share their views on your platform, share it to their social media accounts, tag you in their answer or blog about it. Asking random questions won’t do the trick.

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Quick Tips for Reporting the Quality of Your Media Pickup

Beyond PR

“To gain a 360-degree view of the media landscape, monitor the full range of media types that audiences consume and contribute to, including social media, blogs, print and online media; online ratings and reviews; television and radio broadcasting; and the effects of public relations outreach.”.

Report 40
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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. More info here.

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How to Write a Press Release that Gets Journalists’ Attention

PR Fuel

I preferred the edge-of-your-seat thrill of winging a blog post, press release, or even a story I was writing. This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. If you follow this blog at all, you know I spend a lot of time on here offering press release writing tips.

Writing 40