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Will Heinz’s Halloween Promotion Scare Away Consumers?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ Halloween is a time when many companies give a glimpse into their dark sides, usually with carefully created, humor-filled ads. squeeze bottle.

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Marketing Trends for 2015: Getting Back to Basics

Polaris

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Wishful thinking?

Trends 135
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Should Apple Open a Backdoor?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Imagine that someone you know is coming to your home, but you’re not able to let them in, so you tell them, “I’ll leave the backdoor open.” Shouldn’t Apple finally oblige? Attorney General William P.

Privacy 71
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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

Have you always aspired to write a book? Are you looking for advice on how to get going, without an agent, without a publisher. I sincerely hope my story inspires you to do the same. 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5

Writing 83
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Holiday Volunteering Activity at The Heart of Silicon Valley

The Hoffman Agency

When you think of today’s tech-infused world and where it started (i.e., Silicon Valley), what comes to mind? Maybe it’s the expensive housing market where modest, middle class homes sell for a cool $1 million+ — and all the young people wondering if they’ll ever be able to afford one. The result?

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The 8 Must-know PR Secrets

Mora Communications

To start, no form of marketing reaches your target market and adds to your credibility, validation or trust factor like PR. That said, what are the real secrets of launching an effective PR campaign? Announcing that you’re opening a new store is an important story to you, but not necessarily for the media.

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The Heart of Silicon Valley

The Hoffman Agency

When you think of today’s tech-infused world and where it started (i.e., Silicon Valley), what comes to mind? Maybe it’s the expensive housing market where modest, middle class homes sell for a cool $1 million+ — and all the young people wondering if they’ll ever be able to afford one. The result?