Stuart Bruce

SEPTEMBER 3, 2015

The Barcelona Principles 2.0 I haven’t had an opportunity to study them in depth or speak to everyone involved in the new Barcelona Principles 2.0 , but I do have some first thoughts: 1) Goal setting and measurement are fundamental to communication and public relations. launched this morning.

Measurement 60

Measurement Training Course Agency 60

Stuart Bruce

MAY 19, 2017

I’ve been telling the PR industry for some time now that things can’t go along as they are…. When AMEC published its Barcelona Principles in 2010 I was astounded that principle five was “AVEs are not the value of public relations” (amended to communications in the Barcelona Principles 2.0).

Measurement 60

Measurement Groups Guidelines Education 60

Katie Paine's Measurement Blog

MARCH 24, 2016

A while back, a PR flack from Manhattan Beach, California penned a white paper promoting Ad Value Equivalency (AVE) and declared his own “Manhattan Beach Principles” should replace the Barcelona Principles.

Measurement 40

Measurement Industry Company 40

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully).

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. His legacy is a PR industry that is infinitely better, more accountable, and more professional because of his contributions. I’m grateful to have worked with him and been inspired by him. The Measurati.

Measurement 40

Measurement Hotels Conference Facebook 40

Waxing UnLyrical

SEPTEMBER 21, 2010

We continued our conversation on social media and ROI. , and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. Were you inside my head when I wrote the problem with PR ?! Tuesday, September 28, 12-1 pm ET.

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Measurement Social Media Tourism Twitter 60

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. Conversion: no idea.

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Measurement Comparison Advertising Advertising 97

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

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Measurement Education Facebook Course 103

Stuart Bruce

OCTOBER 30, 2014

And I’ll conclude by identifying the new skills and attributes of the modern PR professional. And I’ll conclude by identifying the new skills and attributes of the modern PR professional. Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign.

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Data Meeting Measurement Guidelines 92