Sword and the Script

JUNE 4, 2022

It seemed like any ordinary day in August of 2002. I rode the WMATA bus down Wisconsin Avenue. It was still early morning, but the August heat of Washington, DC, was already on high. It was a nascent consulting firm I had joined just four months earlier as the second or third employee (I can’t remember which). Things seemed to be going well.

Survey 78

Survey Public Affairs Government Community 78

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

FEBRUARY 23, 2020

Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more. I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. How do you measure PR results? Your input is needed!

Survey 85

Survey Public Affairs Corporate Trends 85

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July.

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

OCTOBER 17, 2017

I don’t remember precisely how or where, but it was near the intersection of Southeastern Chapter of LMA and the LexisNexis offices on the NC State campus. Each state or jurisdiction has its own set of ethical rules that apply to lawyers’ marketing efforts. Her interview here is nothing short of exceptional.

Marketing 68

Marketing Ethics Interviews Meeting 68

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. They’re not so much predictions as a work in progress.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. Further, an encyclopedic blog will mean that your attorneys rank high in online searches.

Marketing 62

Marketing SEO Pharmaceuticals Google 62