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New Year, New Inbound PR Methodology

Inbound PR

With the new year, the Inbound PR methodology deserved an update. Last autumn, we introduced the HubSpot flywheel and to align with the flywheel we updated the inbound methodology from attract -> convert -> close -> delight in a linear fashion to attract -> engage -> delight in a circle.

Fashion 48
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Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO

PR 20/20

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. And after growing more than 300% last year, Crayon announced this week that it raised $6M in Series A funding. HubSpot created the foundation for my inbound perspective.

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13 Ways Our PR Agency's Blog Blew It -- And What Kuno Creative Did To Fix It

MaccaPR

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. You posted full blog posts on the main blog index page.

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Artificial Intelligence in Inbound Marketing

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs.

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Change Agent Spotlight: Marketer Proves Inbound Marketing Success in Manufacturing

PR 20/20

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. Here at PR 20/20, we call these champions change agents. We’ve helped many change agents implement inbound tactics, and prove MROI to leadership.

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Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

PR 20/20

This changing landscape can be intimidating and overwhelming, but the decision to go digital and embrace inbound is clear. At the latest Cleveland HubSpot User Group (HUG) event , PR 20/20 founder and CEO Paul Roetzer ( @paulroetzer ) led a panel of inbound marketing champions who discussed their role as organizational change agents.

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Perceptions of Digital PR

Buzzstream

50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts. . 57% of entrepreneurs didn’t understand the terms backlink or inbound link. 68% of entrepreneurs planned to increase spending on digital PR over the next five years.