how-content-marketing-and-link-building-fit-together-infographic Blog Related Topics 
PR 20/20
JULY 1, 2016
Matt is a seasoned blogger and entrepreneur, with a decade of experience in the online world of blogging, SEO, and marketing. While some people like to interchange the two terms, link building and content marketing are very different from one another. Content Marketing & Link Building: Two Peas in a Pod.
Buzzstream
FEBRUARY 9, 2024
Building links is supposed to take work. Usually, the more effort it takes, the more valuable the link. Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Building relevant , quality links naturally is always the best way to go.
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Buzzstream
FEBRUARY 1, 2024
Like in link building, quality beats quantity with email outreach. With that out of the way, here are our favorite email outreach templates to help you reach your targets, get those links, earn some coverage, and win those deals. There’s no effort to personalize or build a relationship.
Buzzstream
MARCH 13, 2024
As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals.
Sword and the Script
JUNE 11, 2016
Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging.
Sword and the Script
NOVEMBER 18, 2017
Infographics remain high on the marketing list of tactics. It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace.
Buzzstream
FEBRUARY 3, 2021
Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. While an outreacher’s main aim is to land linked coverage for a client, they should also provide the journalist with a story that is newsworthy.
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