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5 Professional Development Exercises Your Marketing Team Should Try

PR 20/20

Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities.

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Marketing Content: A Decision Matrix for Reviews and Approvals Done

Sword and the Script

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution.

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Behind the Headlines with Erik Wheater

Cision

How can you become an asset to your next company or position? He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. These are all critical skills for a successful PR professional.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. While an outreacher’s main aim is to land linked coverage for a client, they should also provide the journalist with a story that is newsworthy.

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The Deep Work Habits of 28 Highly Productive People

ZudePR

Yet still you spend your days in a distracted fuzz. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. What are the biggest (potential) distractions/time-suckers in your life?

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. What’s ahead: Map your PR team workflow. Assign project teams.

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12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

Webinars have long been a staple of B2B marketing. Arguably, the time, effort and budget that goes into producing high-quality webinars makes leveraging this existing investment an imperative in modern digital marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars.

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