Stephen Waddington

DECEMBER 30, 2019

Let me know what I’ve missed. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society.

Government 103

Government Education Print Ethics 103

ZudePR

MARCH 22, 2018

1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 What book? #1 I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I This blog post showed me another way.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

DECEMBER 15, 2020

It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictions usually include some element of aspiration. My own predictions. Marketing predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. What is driving content marketing success? Don’t miss these related posts: Why Content Marketing and Public Relations Need Each Other.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Buzzstream

NOVEMBER 10, 2020

As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 4) New emphasis on trust. My own predictions are included at the bottom.

Social Media 90

Social Media Marketing Media Creativity 90

ZudePR

APRIL 8, 2018

Question: what do you get if your cross an ultra-marathoner, CIPR Fellow, senior third sector bod, top journalist, engineer, board-level facilities management consultant, accountant, influencer marketing expert, author, and social psychology student? C: Know you well enough to tell you if part of what you’ve written is a bit rubbish.

Google 101

Google Writing Skype Technology 101

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 63

Marketing Pitching Corporate Tools 63