B2C Leadership Print Storytelling 
Beyond PR
APRIL 28, 2017
People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.
ImPRessions - Crenshaw Communications
AUGUST 9, 2017
If your audience is an older or mixed demographic, getting the news into print may be the most effective means of communications. As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud. A quasi-personalized way of communicating goes a long way towards building trust.
MaccaPR
AUGUST 26, 2015
Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.
Beyond PR
MARCH 6, 2018
Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. Content Marketing is no Longer a Shiny New Object. percent close rate.
Contently - Strategy
NOVEMBER 14, 2018
Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion. Lead Generation. Scale & Alignment.
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