ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. The B2B buyers’ journey is famously long-tailed and competitive. Young companies need to find ways to earn endorsements from a reputable third-party.

B2B 334

B2B Company Case Study Conference 334

Flack's Revenge

DECEMBER 5, 2018

Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

OCTOBER 20, 2020

Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit. Some encouragement may have come from an ANA (Association of National Advertisers) B2B study of 259 B2B leaders in association with the Harris Poll and consultancy firm Carol Cone on Purpose. Is your Brand ready to be Purpose Driven?

Brand 88

Brand Branding Survey Study 88

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . But are these stats meaningful for B2B campaigns? When to use Facebook for B2B marketing. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. Historically, health insurance companies (like many areas of health care) are very B2B focused.

Insurance 60

Insurance Insurance Social Media Corporate 60

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 190

Marketing Content Marketing Data Social Media 190