Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. Author: Jim Bianchi.

Automotive 78

Automotive Media Report Print 78

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?”

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. You might also be interested in: Meet the Media: Kristen Strakalaitis, Morning Host of First Shift at Automotive News. Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers.

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Meeting Automotive Transportation Newspapers 60

Bianchi Biz Blog

MAY 17, 2021

I read the fine print in what was given out at the Cummins event that introduced the X15 and then broke the story on the Atkinson Cycle that makes the Efficiency Series of this engine more efficient than earlier versions. I met an independent developer who was working on an advanced automotive diesel in 1973.

Meeting 65

Meeting Automotive Engineering Media 65

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 85

Sports Television Advertising Advertising 85

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I get lots of pitches for stories on the automotive industry, which occasionally cross over, but it’s rare. I am a freelance editor representing Heavy Duty Trucking and TruckNews. I also host HDT’s audio and video podcast, HDT Talks Trucking.

Meeting 87

Meeting Media Chemicals Radio 87

5W PR

JANUARY 17, 2020

However, media impressions are not limited to television or print media. If you work for an automotive company, how many people contacted dealers after engaging with your PR your content? At its broadest definition, a media impression can be nearly any interaction a reader or viewer has with a piece of content.

Measurement 78

Measurement Publicity Television Analytics 78

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. I didn’t think that was very sexy at the time, but with hindsight it makes a lot of sense.

Technology 48

Technology Automotive Retail Banking 48

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

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Marketing Television Handbook Web 239

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Media Travel Interviews 81

Bad Pitch Blog

FEBRUARY 28, 2006

His focus is automotive and military markets. Prior to joining COMPANY , he worked on several new product and process development projects with a Japanese automotive OEM. As a result, MR technology provides fast and infinitely variable control of energy dissipation for industrial and automotive devices. from SCHOOL.

Pitching 40

Pitching Automotive Engineering System 40