Bianchi Biz Blog

NOVEMBER 20, 2023

But I’m also a car guy, a realist, and an automotive analyst. Finish this sentence: If I am not reporting, I am … Reading, researching, traveling, making wine, writing corporate narratives , consulting , whatever. I am an avowed EV enthusiast and have been a member of the Sierra Club for decades. Talk about a dream job!

Journalism 114

Journalism Automotive Interviews Writing 114

Bianchi Biz Blog

MARCH 31, 2022

Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. Author: Jim Bianchi.

Automotive 77

Automotive B2B Pitching Agency 77

Presspage

JUNE 19, 2018

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. Such sites can be hits with fans, as well. ” 7.

Automotive 117

Automotive Mobile Interviews Video 117

Bianchi Biz Blog

NOVEMBER 9, 2020

And as they do, many corporate PR departments are turning more of their attention, efforts and budget to the newer paid, shared and owned media components — paid social media promotion, influencer sponsorships, and owned media such as corporate social media accounts, newsletters, email campaigns and YouTube videos, for example.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Top Automotive Suppliers’ ESG Reports Focus Mostly on Environment and Little on Governance. CES2022 PR Planning Forward: 5 Noteworthy Data Points.

Automotive 77

Automotive Media Report Print 77

Bianchi Biz Blog

AUGUST 21, 2023

You can follow Mary on LinkedIn and Twitter.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

OCTOBER 3, 2022

After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. The show was rebranded as CES, and today it is recognized globally as a – if not THE – top showplace for automotive and mobility technology.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

NOVEMBER 30, 2023

The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Additionally, per the authors, it provides new insights into the processes and motivations that drive corporate interactions with the media.

Media Relations 92

Media Relations Automotive Media Survey 92

Bianchi Biz Blog

AUGUST 7, 2023

I close all my interviews with “is there a question you feel I didn’t ask or anything else we need to talk about?” I’m a 2018 graduate of the Porsche Sport Driving School, an Honorary Peabody Memphis Duckmaster and a purple belt in Brazilian jiu jitsu. Is there anything we’ve missed that you’d like to share with our audience?

Journalism 79

Journalism Meeting Newspapers Automotive 79

PRSay

OCTOBER 12, 2016

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.”

Big Data 60

Big Data Crisis Communications Data Crisis 60

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. I was fortunate that five senior practitioners agreed to be interviewed.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40