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PR Looks At Top Brand Stories

ImPRessions - Crenshaw Communications

In that spirit, here’s a look at a few companies really killing it in the storytelling game. Is your brand telling its best story? Although co-founder George Clooney calls the creation of his billion-dollar brand a “happy accident,” Casamigas had the makings of success from its inception.

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Earned Media Rising Podcast With Linda Rutherford and Chris Kuechenmeister

Cision

The podcast is published each month and features topics about issues in earned media communications today along with knowledgeable experts. Check out this episode by clicking below. The post Earned Media Rising Podcast With Linda Rutherford and Chris Kuechenmeister appeared first on Cision.

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5 Brands Share What’s Working in Social Media Marketing

Cision

In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Storytelling. Employee Advocacy.

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Behind the Headlines With Al Comeaux

Cision

Good, authentic storytelling never goes out of style. Al Comeaux, chief communications officer at Elevate, says authentic communication is key to delivering on your. brand promise. How did you get your start in communications? What do you think are the biggest communication mistakes brands make?

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Using PR To Help Brands Build Trust

ImPRessions - Crenshaw Communications

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Brands keep finding ways to do well by doing good. Other brands, like United Airlines, have worked to repair a loss of trust. Customize your communications.

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Smart PR Helps Spread Good News

ImPRessions - Crenshaw Communications

We admire brands that leverage good opportunities into great ones. The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. Now, that’s the Spirit. .

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United Airline’s Latest Customer Letter Hits the Right Notes

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve certainly taken my shots at United over the years with posts ranging from “The Worst Customer Service Narrative in the History of Branding” to the recent “United Enters Third Stage of a.more.