Mindful Marketing

JANUARY 10, 2017

By Seedepth. At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. Agencies are often asked to include competitive comparisons in reports.

Measurement 50

Measurement Comparison Analytics Agency 50

Mindful Marketing

SEPTEMBER 7, 2016

By Seedepth. Why Should I Care About These Principles? Are The Principles Only For PR Agencies? No, the Barcelona Principles are for communicators across agencies, brands, non profits, government organizations and more. We’ve written before about the Barcelona Principles.

Measurement 50

Measurement Guidelines Advertising Advertising 50

Mindful Marketing

OCTOBER 30, 2015

By Seedepth. While PR executives and agencies are eager to showcase winning campaigns, they tend to get a little spooked when it comes to discussions around what isn’t’ working. Why didn’t a certain campaign yield the expected results? In our conversations with prospects, we often find that measurement is a scary topic.

Measurement 50

Measurement Analytics Creativity Analysis 50

Mindful Marketing

JULY 29, 2015

In their report, the author quotes Stuart Smith, global CEO of Ogilvy Public Relations, (who incidentally was quoting a colleague of his), stating “PR people have a collective failure to be curious about why what they do works.” We need more of the why , not just the “what.” Take a PR agency for example.

Analysis 50

Analysis Measurement Analytics Creativity 50

Mindful Marketing

MARCH 7, 2016

By Seedepth. Headquarted in Boston, the agency has a “cool kids” vibe. Founded in 2005, March Communications is an award-winning communications agency that brings together technology PR, digital marketing and social media to foster growth for our clients. Who and why? UK and Europe. Cheryl returned to the U.S.

Communications 50

Communications Marketing Travel Pitching 50

Mindful Marketing

DECEMBER 17, 2015

Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency. Members are experienced practitioners who have held senior positions in large PR agencies and/or corporations, but now put services first and work directly with clients. What is your favorite season and why ?

Communications 50

Communications Marketing Internal International 50

Mindful Marketing

JUNE 24, 2015

Tell us why. The post Masters In Marketing: Ron Trahan appeared first on SeeDepth PR Analytics Platform. Our clients, nearly all of whom are privately held emerging medtech companies, are located across the US, from Boston to San Francisco, as well as in Europe, including London, Paris and Munich. Please see my answer for Question 5!

Marketing 50

Marketing Technology Newspapers Writing 50

Mindful Marketing

MARCH 4, 2016

By Seedepth. But remember, it’s not only the significant, “glory” efforts, like a significant media hit or successful event, that help a PR agency retain such clients. There are a lot of subtleties to a client/agency relationship that can also make or break an account. Your client contacts are busy.

Agency 50

Agency Customer Service Analytics Retail 50

Mindful Marketing

JULY 28, 2015

To us, storytelling is far more than a technique or tactic or cute parlor trick, though plenty of agencies that claim to be storytellers are mostly relying on story as one of those kinds of tools. The post Masters in Marketing Interview: Paul Furiga, WordWrite Communications appeared first on SeeDepth PR Analytics Platform.

Interviews 50

Interviews Communications Storytelling Marketing 50