Shift Communications
MARCH 19, 2015
Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR.
Onclusive
AUGUST 15, 2017
You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution.
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Shift Communications
DECEMBER 28, 2015
Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. 2015 was a big year for SHIFT – we opened an office in Austin , expanded our senior leadership team (and then did it again! ), and last but not least, became a Google Analytics Certified Partner (GACP). What does this mean for clients?
Prohibition
FEBRUARY 14, 2023
Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.
ImPRessions - Crenshaw Communications
JUNE 28, 2018
A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. A PR pro can find in-depth research online from many government and non-profit sources, all in the public domain. They can also be used like flash polls after a news event. Data.gov, Healthdata.gov, U.S.
Sword and the Script
DECEMBER 21, 2021
This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Data-driven PR.
Shift Communications
MARCH 11, 2015
It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. How to measure the impact of our work? are also key.
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