PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. As journalists and PR practitioners, now is the time to work with AI and apply it as a creative and productivity tool — without fearing the future.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. It was a great exercise very early in my career. What is the most difficult ethical challenge you ever confronted?

Ethics 105

Ethics Data Training Agency 105

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. As such, we are mindful of what we upload. Fact-check everything.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. As such, we are mindful of what we upload. Fact-check everything.

Publicity 78

Publicity Guidelines Training Transportation 78

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) So why ask your PR team to guarantee media results?

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. The best part?

Internal 120

Internal International Exercises Ethics 120

The Resolution Blog

FEBRUARY 14, 2016

If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place. You are embedding them with the principles and work ethics that are your core values. Don’t worry if you are not super rich or a London agency, a little goes far, it just needs to be sincere.

Training 120

Training Pitching Exercises Ethics 120