Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. What do you hope to accomplish in your new role as director of media relations at ABB? What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Misguided media relations strategy. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Insufficient communication.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

Newspapers 120

Newspapers Journalism Pitching Report 120

The Hoffman Agency

MARCH 20, 2017

By Low Sieu Ping , Senior Account Executive, The Hoffman Agency Singapore. Public relations (PR) is very much about reputation management. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., advertisements). In other words, the PR consultant is a salesperson.

Publicity 63

Publicity Construction Agency Advertising 63

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. My first PR internship was for a small PR agency in my hometown in South Carolina. One day I was pitching the launch of a Manhattan restaurant by one of the biggest commercial real estate firms in the world.

Agency 170

Agency Real Estate How To Construction 170

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. The $ pitches are no-brainers.

Pitching 189

Pitching How To Media Interviews 189

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. Just because someone may not like your idea, use it as constructive criticism. Whether it’s to tweak your pitch.

Sports 68

Sports Education Construction Television 68

Shift Communications

MARCH 8, 2016

Shifting from promoting academic programs, athletic team championships and campus construction to raising visibility for ad tech platforms, cloud software and mobile apps is a complete 180, right? I began my career in agency tech PR in 1999 during the dotcom boom. Not as much as you’d think. Relationship Building. Molly DiLorenzo.

Skype 60

Skype Creativity Education Construction 60

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. . Here are five areas to consider when pitching international media. . Today, many U.S.

Internal 323

Internal International How To Media 323

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Take a giant step back: Rebekah Iliff .

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

DECEMBER 14, 2010

My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. Show that you’re resilient, open to constructive criticism and have an ability to bounce back from disappointment. Not as common is a genuine interest in the things around them.

Publicity 90

Publicity How To Course Facebook 90

Polaris

SEPTEMBER 4, 2014

In many cases, they’re actually in the business of selling media lists and related PR products. PR is more than just media relations. One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity.

Publicity 100

Publicity Interviews Reputation Construction 100