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How to Integrate Digital PR into Your Wider Marketing Strategy

Prohibition

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media marketing. Social media marketing. Social media content can be repurposed for other channels, especially video and user-generated content.

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Four Big Secrets Digital Agencies Don’t Tell: Part 2 of 4

Rock the Status Quo

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. (Read part one here.) Why did I bring these out in the light?

Agency 164
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5 Ways to Improve Your Content Strategy

The Proactive Report

It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” This seems like a no-brainer to me, yet 70 percent of marketers lack a consistent or integrated content strategy. CONTENT STRATEGY AS A COMPETENCY. Get the Digital PR Tips News letter.

Strategy 149
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Leeds PR Agency Prohibition PR is looking for a PR Executive – is it you?

Prohibition

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48
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#PRstack the Free Ebook: How to use 40+ New PR tools

ZudePR

#PRstack launched in March and today we publish My #PRstack: a practical guide to modern PR tools and workflow. The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. The ebook is distributed free under a Creative Commons license via the #PRstack community.

eBook 60
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PR Professional’s Guide to Content Marketing

5W PR

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

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You’re Not Alone: Zude’s (#PRstack) Top 4

ZudePR

When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. The My #PRstack ebook comprises 18 case studies by public relations practitioners explaining how they use online tools to help them get their work done.

eBook 68