Reputation Us
FEBRUARY 7, 2023
Taking your communication efforts to the third power considers all audiences The Golden Rule of real estate is the three Ls: 1) Location, 2) Location and 3) Location. Communication #1: Internal Staff It is important to take an “inside-out” approach to communication within your company. ” Know Your Audience. Who are they?
PRSay
OCTOBER 14, 2016
Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. 23, 4:45–5:45 p.m.
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Maxim Behar
SEPTEMBER 5, 2021
In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. Otherwise, you will just advertise an empty space. What is the biggest trend right now? -
Cision
JULY 19, 2016
Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. We use public relations to build our global brand.
Sword and the Script
SEPTEMBER 18, 2018
RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. 1) What are the top challenges in PR currently from your perspective?
Ethical Voices
JULY 25, 2022
There were plenty of advertising firms who maybe dabbled in PR or marketing agencies that did light PR, but no one who was really owning that specialist category as an agency. It’s a combination of many things, and they can come both internally and externally. Many years later I started my own PR firm. I saw a void I could fill.
Sword and the Script
JULY 24, 2018
A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. You need digital advertising for PPC and social ads. I often say there’s nuance to content marketing that matters, and that’s true here too so hear me out. It’s a treasure trove for remarketing.
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