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Everything You Need to Know About Earned Media

Critical Mention

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more.

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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

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11 Benefits of Publishing a Press Release

PR Fuel

By employing the right press release strategies, you can boost the corporate bottom line. Your message can be communicated via newspaper articles, the radio, social media networks, and more. Thought Leader Status. Tapping multiple channels can really make your marketing strategy more effective and help you build your brand.

Writing 88
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How to Reach Special Publics – The Woman Publics

PR Conversations

Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work. The firm specializing in “The Woman’s Angle”, serves corporations in widely divergent fields. In turn, I produced a scan of the the book chapter, which I make available here as a pdf.

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. A PR expert opens a newspaper and reads a bad story about a client. Maxim: It came naturally.

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22 PR Rock Stars of the Future

Communications Conversations

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm.

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