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A brief guide to short-form video for brands

NewsWhip

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. We took a look at a few brands who have been paving the way.

Video 148
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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

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How an Influencer Marketing Agency Can Help with Video Strategy

Konnect Agency

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98
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Should Consumers Smile at Guerrilla Marketing?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

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How to Pitch Social Influencers

Cision

Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. It’s simple.

Pitching 120
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Pitching News Today

PR for Anyone

They’ve built a product, service or brand and now they are ready to be known. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130
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A PR Approach to Building Your Law Practice

Mora Communications

Public relations offer something that traditional advertising can never deliver, credibility. There is no better source for organically marketing your brand (i.e TV news viewership, on average, varies between 2-7 million people and can reach far beyond that when a segment goes viral. your law firm).