Onclusive

DECEMBER 17, 2018

Jeremy Longinotti , VP of Sales and Business Development at AirPR, previously Co-Founder and Chief Operating Officer at TruSignal, the big data and predictive analytics company. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple.

Analytics 150

Analytics Data Big Data Technology 150

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. Divided government, privacy breaches, corporate scandals — amplified by the relentless news cycle, they erode public trust in institutions and brands.

Marketing 173

Marketing Storytelling Creativity Privacy 173

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

MARCH 20, 2017

Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. We expect the transaction to be completed by the second quarter of 2017, subject to approval by Capitol’s stockholders and other customary closing conditions.

Technology 227

Technology Data Big Data Measurement 227

Waxing UnLyrical

SEPTEMBER 29, 2017

Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. Khali Sakkas , Chief Executive of Insights & Research at Isentia and an AMEC Board member.

Measurement 65

Measurement Data Big Data Banking 65

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year.

Viral 40

Viral Marketing Web Big Data 40