Stuart Bruce
FEBRUARY 19, 2015
Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Others question if it should be called a profession at all.
Buchanan PR
JULY 31, 2023
This cost-effectiveness allows businesses, especially smaller ones with limited marketing budgets, to get their name out without breaking the bank. For instance, a cosmetics brand seeking to promote a new line of vegan and cruelty-free makeup could collaborate with a microinfluencer who is a passionate advocate of ethical beauty products.
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Reputation Us
AUGUST 28, 2023
” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” ” –Hope for technology to be ethical. –Advertising will be more engaging. and largest grocer ( Kroger ). — Real-time delivery of information.
Mindful Marketing
DECEMBER 4, 2022
While I know a little about advertising endorsements, investing and cryptocurrency are not my wheelhouse, which led me to reach out to two colleagues who have both that skill set and knowledge. I asked each to share his thoughts about celebrities endorsing financial products. He holds the designations of CFA, CFP, and CAIA.
Contently - Strategy
OCTOBER 24, 2019
Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. Keep topics personal and relatable.
Mark My Words
DECEMBER 15, 2020
The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.
Ethical Voices
NOVEMBER 21, 2022
As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. We start every class by discussing ethical issues we have seen or read about over the past week. A new code of ethics. How to be an ethical leader.
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