Cision

JULY 13, 2016

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. But are you letting opportunities to extend the life of your content pass you by? What are you most excited for in your new role as director of marketing at Visit Seattle?

Print 120

Print Tourism Transportation Film 120

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. When we’d finished touring TV studios in London and the dust had settled, I grabbed five minutes to speak with client’s marketing manager. Do PRs Need to Know About SEO?

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. The power of laying out a strategic plan and understanding your audience is the same regardless if you are on the agency side or in-house. The tactical toolbox is similar as well.

Employee 88

Employee Internal International Training 88

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 193

Writing Communications Marketing B2B 193

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. PepsiCo’s global insights framework | 3:46-4:40. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. Yet I worry about some of the efforts I’ve seen or heard about. Those four engines are as follows: Engine 1: Focus on the audience, not your product.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Contently - Strategy

NOVEMBER 7, 2019

You’re excited for the adventure ahead, but you’re also nervous because there’s so much to consider. That checklist to help plan your route… content. That video tutorial on how to change your car’s oil… content. That video tutorial on how to change your car’s oil… content.

Strategy 79

Strategy Education System Writing 79