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Unraveling The Stanley Cup Craze’s Consumer Marketing Strategies

Shift Communications

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

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2024 Outlook: Embracing the Shifting PR Landscape

Konnect Agency

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

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The 5 Best Food and Beverage Marketing Campaigns of 2023

Buchanan PR

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. Grimace’s chaotic and fun vibe interested the younger consumers, and they began creating TikToks and memes revolving around the character and his drink. It went viral and was reposted all over social media.

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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Virality and shareability: The innocence and charm of child influencers make their content highly shareable. It goes into effect on July 1, 2024.

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. And so I spent, six, seven years essentially marketing consumer financial products. I realized it would be silly not to have someone as experienced as Nate on our podcast. Positional is now live! They own properties like.

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The Ultimate Guide to Repurposing Content

Contently - Strategy

Did one of your white papers go viral or get backlinked by many notable websites? Seventy-three percent of consumers say they’d prefer to watch a short video to learn about a product or service, according to a study by Wyzowl. Is there a YouTube video that garnered thousands of organic views?

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