Remove 2024 Remove Consumer Remove Viral
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Exploring the Future of Beauty: Insights from the Allure Best of Beauty Live Event 2024

5W PR

The Allure Best of Beauty Live Event returned to New York City in October 2024, bringing together the most influential voices and groundbreaking products in the beauty industry. The minimalist approach to makeup and hair care has gained traction as consumers prioritize healthy, glowing skin and effortlessly styled hair.

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Unraveling The Stanley Cup Craze’s Consumer Marketing Strategies

Shift Communications

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

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2024 Outlook: Embracing the Shifting PR Landscape

Konnect Agency

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

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De-Influencing on TikTok: What It Means for Brands Influencer Marketing Strategies

Prohibition

With people becoming influencers overnight and reaching millions of followers before they know it, brands have leveraged this power to push products and messaging to consumers more so than ever, it’s almost impossible to avoid ads and promotions when online. However, a new trend has emerged on TikTok — “ de-influencing.”

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The 5 Best Food and Beverage Marketing Campaigns of 2023

Buchanan PR

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. Grimace’s chaotic and fun vibe interested the younger consumers, and they began creating TikToks and memes revolving around the character and his drink. It went viral and was reposted all over social media.

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The Impact of Working with the Wrong Influencers in Marketing Campaigns

Prohibition

Consumers today are highly aware and quick to voice their disapproval on social media, where negative reactions can go viral and severely tarnish a brands image. The fallout from such missteps can be swift and severe, making it difficult for the brand to recover and restore consumer trust.

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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Virality and shareability: The innocence and charm of child influencers make their content highly shareable. It goes into effect on July 1, 2024.